As redundant as it may sound, listing your business to Google My Business can have several perks of its own. One of the most important reason is that Google knows how to crawl your site and list that information without you having to lift a finger.
What More Could You Need Out Of Your Google Listing?
To optimize your presence on Google, there are numerous options for you to carry out.
What Is A Google My Business Listing?
When you Google any business, you see that their business listing looks thoroughly professional — with a phone number, hours of operation, address. If you are wondering how they achieve it, the answer is simple: Google My Business (GMB).
Google Business will help you put out an accurate listing of your contact information, including your phone number for customers to find you.
Why Bother with a GMB Listing?
Each business with a strong search engine presence will be easily located by its customers on Google. So, do you need to manage your listing on GMB?
According to a report, businesses that verify their information via Google Business are twice as likely to have customers view them as “reputable.” That reduces uncertainty about your business and encourages people to pick up the phone and dial that new business number you’ve acquired for yourself.
Using Google My Business
Google My Business is not your business profile but a tool that enhances your business profile. As a result, it boosts the visibility and effectiveness of your business.
To make your business a better marketing tool on GMB, here are a few ways suggested by us.
1. Engage with consumers
There are many ways consumers can interact with your Business Profile, and engaging with them using Google My Business account is an effective practice. Through GMB, you can engage with customers by responding to reviews, answering their questions, enabling direct messaging, and setting up associated alerts. You can even use Google My Business to publish posts to your Business Profile, similar to social media posts like on Facebook and other social media platforms.
2. Highlight your business
There is limited information available on your Business Profile alone about the many functions of your business. However, through your Google My Business account dashboard, you can provide hours, a link to your website, products and pricing, attributes, and other details that make your business unique. You will also use your Google My Business to make edits and updates as needed.
3. Gain insights
You can use the Google My Business dashboard to gain critical insights on your visitors and local search performance. In the analytics tab of the platform, you can see the queries customers are using to find your Business Profile, whether they found you on Google Maps or Google Search, a breakdown of actions taken on your listing, and how your photos are performing compared to other profiles in your category. another important thing is that there are ways to track clicks from a Business Profile via UTM parameters and Google Analytics.
4. Perform local SEO
Just as Google has algorithms for ranking its ads and websites, it also has one for ranking Business Profiles. Through your Google My Business dashboard, you can incorporate keywords into your Business Profile and perform other optimizations to help it rank in local results, which we’re going to cover next.
Optimizing your Google My Business listing
Regardless of your business or industry’s size, creating a Google My Business page will always prove to be beneficial for you. This resource will enable you to maximize your visibility on Google, increase your leads, and drive more traffic to your physical storefront.