Talk about one of the most crucial and important steps in successful and fruitful search engine optimisation (SEO), and undoubtedly the most undisputed pick will be the right choice of keywords. Increase your traffic is as important but attracting the right target audience to your business is equally vital too.
To choose the right set of keywords that are equally effective to boost results is very important, however, it can require a good amount of time, research and experience. In the end, it will all be worth it when the effort will begin delivering results.
5 Tips For Choosing The Right Keywords
Think Like A Customer
The foremost step is to put yourself in your customers shoes. Identify your target audience and try to think like them. This will help you build your initial list of keywords. Begin by asking yourself that if you were looking for this product or service, what will you type to search? You can also choose to consult others, like your friends or colleagues to help you more.
Study The Competition
The next important step will be to make a list of your competitors. Visit their websites and observe the keywords they have used in their content. Locate the keywords they are using to target their customers. Look for the metatags, read the content and list down all the keywords they are choosing to target. This practice will not only scrutinize your choice, but will also broaden your list of ideas.
Understand The Long Tail Keyword
Long tail keywords are a combination of three or more words or phrases. While long tail keywords tend to boast lower search volumes, they generally attract more relevant traffic, are typically less competitive, and easier to rank well on. Choose long tail keywords that help to specify your product or service.
Use Keyword Research Tools
You can also take help and assistance from a number of different tools, like Google Ads. You can use their keyword tool to research your potential target keywords. There are several other tools also available to help you ease out your search, including the SEMRUSH and Raventools. With these tools, you can gather data on keyword volume and trends, keyword competition, similar keywords and more.
Analyse The Results
Once you have chosen the right set of keywords for you, the next step will be monitor and analyse their performance. Keep an eye on the results they are retrieving as they are often trending keywords or phrases, along with new keywords your competitors may be using.
Don’t forget to utilize your keywords wherever possible! Insert your keywords into blog posts, social media posts, metatags and your website’s content. The more you use keywords within your content, the easier it will be for your target audience to find you.
Are you still not sure how to choose the right set of keywords for your booming SEO? Let us take a look at your SEO strategy and make recommendations under the light of your niche.