TikTok Wins ‘Time Spent Per User Race’ From Facebook

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The famous app TikTok has now surpassed Facebook in the number of hours spent per user per month.

According to the data available from a recent report on app usage, this comparatively new app is beholding users spending more time on TikTok than on Facebook.

The report by the very eminent — App Annie has reported that time spent on TikTok is up 325% year-over-year. This means that the app is now beating the lately popular Facebook in terms of hours spent per user per month.

Recently there has been an uprise in the average time spent time for every app. However, TikTok has aced this race blatantly. The app ranks with the top 5 apps and is gradually outpacing many leading social media app names.

You won’t be surprised that TikTok was ranked as the #1 top breakout apps in 2020. As of now, TikTok is on track to hit 1.2 billion active users (MAU) this current year.

Talking about the revenue, TikTok is falling under the league of its own. This app is the #2 non-gaming app in terms of consumer spending. Various social media apps monetize through ads, while TikTok monetizes through ads and allowing users to purchase digital goods.

Let’s talk about the report now and look into its key highlights.

Report Highlights: State of Mobile in 2021

Mobile Grows 3 Years in 12 Months

In 2020, the mobile app downloads made a new high of 218 billion, up by 7% year-over-year.

The ad industry has proliferated — growing to $240 billion in mobile ad spend and projected to reach $290 billion in 2021.

App Annie’s report shows growth in all categories of apps such as gaming, shopping, food delivery, and subscriptions streaming services. But along with entertainment and commerce apps, the growth of business apps soared in 2020.

Time spent in business apps grew 275% year-over-year and is expected to remain high as companies continue to provide remote working options.

Users Watch YouTube 4x More Than Netflix

According to the stats mentioned in the report, YouTube is the top video streaming app by average time spent per user, and it’s not even close. YouTube see over 4x time spent per user compared to the next most immediate app — Netflix.

Talking about the month averages, users spend an average of 23 hours a month watching content on YouTube, while Netflix sees an average of 5.7 hours per user per month.

If you’re looking to ramp up your content marketing efforts this year, consider paying more attention to YouTube, thinking about how it can fit into your marketing mix.

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