Another promising update has been rolled out by LinkedIn—the new company page administrator roles. This feature will offer the users more options for maintaining a better presence on their business platform.
Although the paid media roles are not new, however, LinkedIn has introduced a few new internal access tiers to deliver more options for management.
- Super Admin – with this new option, the user is allowed a master access to every administrator permission, including adding and removing all admins on the Page, editing page information, and deactivating your company page. The super admin can now make selected people, or a person, responsible for managing the broader company page management responsibilities, and limit overall access, reducing risk
- Content Admin – This enables users to create and manage page content, including updates, events, stories jobs and all various posts
- Curator – Curators can recommend content for employees to post, with access to insights on performance
- Analyst – This provides the capacity to monitor the page’s performance through analytics. LinkedIn notes that analysts will have limited access to the Page in third party tools and will only have access to the Analytics tab of a Page
Included in the above list, LinkedIn is now also listing its ‘Paid Media Admins’ in a separate category, with three different options:
- Sponsored Content Poster – This feature provides permission for the user to create Sponsored Content ads on behalf of an organization through that company’s LinkedIn Ads Account. However, with this role, you cannot get access to boost organic updates directly on a Page
- Lead Gen Forms Manager – Users with this level of permission can download leads received from the Page which are connected to Lead Gen Forms created in ads accounts through Campaign Manager.
- Pipeline Builder – This enables users to create and edit Pipeline Builder landing pages which are associated with your Page.
LinkedIn is introducing the company page administrator roles for some time, but the ‘Content Admin’, ‘Curator’ and ‘Analyst’ roles are new. These roles are being rolled out to selected Pages currently. The division of roles, between general admins and paid media, is also unique, but the paid media role options have existed for some time for selected company pages.
With the emergence of these set of roles and new rules, it will deliver more capacity for managing your LinkedIn company page, with specific controls over who can do what, and more defined separation between top-level page managers and others.
It could help reduce missteps, while also enabling a broader spread of contributors. Not all company pages will be seeing the new options as yet, but LinkedIn is gradually rolling them out to more regions.