Combating hard from the rise of TikTok, Instagram is now putting more emphasis on Reels. With this update, Instagram looks forward to offering more lucrative brand partnership options and processes to its users. This monetization will enable the users to make more money from the clips.
To increase the revenue options for the creators, Instagram has added new Branded Content Tags for both Reels and Live.
The addition of these new tags will mean that Instagram user will be able to create more deals with brands and generate revenue immediately from their Reels content. The idea behind d tat if the users can collect more cash on reels and get a similar exposure on Instagram that the competitor is providing then maybe the users will stick here.
Instagram has also added another process which will allow the brands and the creators to work collaboratively on Instagram content creation.
Under the process, the advertisers will be able to advertise from the Creators’ account. However, the creators will be allowed to control the approval and halt ads from their handles.
The process will work like this:
- Advertisers send a request for Ad Creation Access
- Creator accepts Ad Creation Access. Notification sent to the advertiser upon acceptance
- Creator receives the notification of the created ad for their approval
That makes it a more collaborative, hands-on effort, and the added exclusivity could lead to bigger promotions and partnerships.
Another changes Instagram has made known to is its rule around Branded Content in Stories and Branded Content posts which include product tags.
In the stories’ section, the Branded Content ads in Stories will now be able to include tappable elements. The brands will now also be able to promote branded content posts with product tags.
The new tools provide more opportunities for influencer collaborations, which, could help give Instagram a leg-up over its close rival — TikTok, in terms of facilitating revenue generation for its influencers.