Google confirmed that just before holidays, the December 2020 broad Google core update, which began rolling out on December 3, 2020, is now completely rolled out.
This update was similar to other updates as it was not specific to any specific region, language or niche and was a global update. This classic broad core Google update took a long stretch of seven months instead of the typical three-month time frame.
According to a large amount of SEO community, this Google update was a big one. Many users experienced a positive or negative impact and witnessed gains or declines of 10% to over 100% of their previous levels of organic search traffic.
Under all the discussion, the timing of this update has been a topic of concern in masses. Releasing the update just before the holiday season has definitely stirred the market. The retailers who depend on holiday sales for a significant chunk of their earnings were devastated as it rolled out just before the primary holiday season.
The update completed just before Christmas was celebrated and Google presented a set of advice to consider if a core update negatively impacts you in the past. A negative ranking impact doesn’t necessarily mean that anything is wrong with your pages. However, Google has offered a list of questions to consider if a core update hits your site. Now that the update is done rolling out, you should know if your site was impacted or not and decide on the necessary course of action. At times like these, it is difficult to put the finger on the cause to isolate what you need to do to reverse any algorithmic hit your site may have seen. When it comes to Google core updates, it is even harder to do so. From past experiences, you can analyse that these core updates are broad and cover many overall quality issues. Now that this update has been fully rolled out, it is time to run into your analytics and data and decide what next steps you need to take for the web sites you manage to make them stable again.