Facebook Pages are here with a new look as they have added five new features for businesses and marketers to utilise.
Recently, Facebook has rolled out a redesigned layout for its Pages and new features to help foster community building and attain various business goals.
One of the most significant of these changes is the modification of the layout of these Facebook Pages where the emphasis is laid on followers rather than the number of likes. That means the users can no longer see how many likes a page has received. Instead, they will see the total number of followers of a page.
For the Facebook page admins, the number of followers is a significant metric. The reason is that it refers to the number of people signed up to receive updates from the Page. In addition to this, the next change implemented is about the bios of the page managers. The page layout will make these bios more accessible to see, and the users will be able to see who is running the page.
Now let’s dig into the new features curated for businesses and marketers.
5 New Features for Facebook Pages
Facebook is adding the following new features to Pages:
- A dedicated News Feed
- Easy navigation
- Improved Page management tools
- Actionable insights
- Safety and integrity features
Continue reading to learn more about these features in details.
Dedicated News Feed
Facebook will now allow the Page managers to have a dedicated News Feed, which will be separate from their personal feed.
According to the new Facebook feature, the pages will also suggest new connections such as other public figures, Pages, and Groups. Suggestions for trending content will be shown in the News Feed for the users. A great tactic to encourage engagement will be practised, where the comments from public figures will be bumped to the top of the comments section. These practises will ensure that the pages are visible to a larger audience.
Easy Account Switching
Another great news for page admins is that they can now switch between their personal profile and their Page by merely using a switcher feature. To access this feature, tap on the three-line icon on the main navigation bar’s bottom left. Next, at the top of the screen, you’ll see your personal profile and your page. Tap on one or the other to switch between the profiles and Voila!
Improved Page Management Tools
To grant the ability to assign permissions based on specific tasks, Facebook as introduced task-based admin controls to Pages. According to this update, the admins will be able to set varying levels of access to manage tasks such as Insights, Ads, Content, and Community Activity & Messages of their pages.
Facebook says it’s bringing more actionable insights to Pages, but the details are still not spilt as of yet.
A help page states: “Updated insights will help you understand your audience and how your content performs.” The improvements to Page insights is also said to include more relevant notifications.
Safety & Integrity Features
One of the most crucial update — Facebook has finally improved its ability to detect activity which is not allowed on the platform, including hate speech, violent, sexual or spam content, and impersonation.
As part of this effort, Facebook makes the blue verified badges more visible, making it easier for users to identify posts and comments from authentic Pages and profiles.
No Features Getting Removed
Other than public like counts, nothing is getting removed from Facebook Pages as part of this update. Admins will continue to have access to everything they did previously.