If you think Social media marketing is all about a few likes and shares, then you need to rethink it again. The social media landscape we are witnessing today is extending beyond posting a thought or meme and hoping it takes off with your audience.
If you are looking to stay on the radar, as most of you do, then you need to keep your fingers running through these three kinds of social media marketing ways.
Influencer Marketing
One of the top most popular ways of marketing today is Influencer Marketing. In simple words, it is the use of industry experts who already have a sizable audience that follows them, trusts them and respects them.
Pick any niche industry, and you will always see other individuals who carry a little more established audience and reputation than the rest in the field. These individuals with more extensive social followings can offer so much learning, and it will be valuable to have a relationship with them.
For influencers to act in your favour, you need to make sure that they recognize your expertise. You produce quality new content, and they will look forward to seeing it like the rest of your readers do.
If used smartly, social media platforms can be used as equalizers — especially Instagram and Twitter. You have to look for influencers in your niche and engage with them like a real person, without acting like a stalker.
You can begin by commenting and liking their posts. If they have a post that you think your audience will like, feel free to share it. If the influencer is also a blogger and you want to be on their radar, then follow them actively. Engage in their blogs and comment energetically.
The next thing you can do is to include them in your content. Quote them or link their blogs posts by adding them in the roundups. You could also engage them in a live interview session, broadcast your video and invite them as their guest. This practice will surely ask you to put more effort, but the opportunity you will be receiving will be remarkable and worth the effort.
Dark Social Media
This area of social media marketing is referred to all the ways people can share your content with other people without your knowledge. Dark social media should also be on your list even though it is hard to be measured and kept account of.
An appropriate example of dark social media marketing can include emails, text messages and direct social messages. In each of these cases, someone decided to share your content with one or more people, but they did so in a way that couldn’t be accurately measured or recorded.
Think of it as an opportunity even if you can record it. Ensure that you make it easy for people to share your content as much as possible. For that, you can place email or social media buttons on your blogs and posts. You can also add more buttons that will link to other popular social apps and texting apps that anyone might take advantage of.
If you are flowing email newsletters, then include sharing buttons and an invitation for that person to subscribe to you. Ensure that all your newsletters have a strong call to action.
Paid Social Media
Another social media marketing way that you shouldn’t ignore is incorporating paid social media marketing in your strategy. Almost all of the social media marketing platforms offers the users to expand and be seen beyond their follower base. However, the procedure can often run up costs without seeing a real ROI.
You need to ensure that you are providing your content with the right platform to reach pout to your target audience.
If you have just finished off your next content, think keenly about your target audience. What will be the most suitable platform for it?
In comparison to other platforms, Facebook has lower rates when it comes to advertising. It offers the best targeting and sports the most extensive global user base. So that’s probably the right place to start. But do give other platforms like Twitter, LinkedIn, Pinterest and Instagram due consideration.
An excellent, well-planned campaign for just a few bucks can give hundreds of readers and prospects to your article and business. So, what are you waiting for?